Most of these items never get recycled. The average UK household spends £1,700 on purchasing clothing annually. (McKinsey 2016), 38 Less than 1% of material used to produce clothing is recycled into new textiles and fibres. Marketing in Fashion Statistics. (McKinsey 2016). (Choice 2014), 25. Fast fashion has been a particularly hot segment and a source of enviable growth for some clothing companies. Global average consumption of new textiles is 13kg per person. (Ellen MacArthur Foundation 2017). Check out the Directory or download the app to discover ethical fashion brands that meet your needs while treating people, the planet, and animals with the respect they deserve. Apparel consumption is expected to rise by 63% from 62 million tons today to 102 million tons in 2030. UK online fashion retailer ASOS saw its worldwide revenue increase by over 300 million British pounds in 2019, reaching the company's largest recorded turnover. 63% of textile fibres are derived from petrochemicals. (McKinsey 2016). 50. 60% of clothes are made of synthetic materials derived from petrochemicals. Love this post? It’s not unusual these days for people to buy fashion designs direct from the catwalks and runways via social media and other shopping apps. Feature image via Unsplash. As sad as it is, a vast majority of fashion retailers do not clean and reuse water from production facilities, using a so-called “open-loop cycle” method. (Choice 2014), 8. (Greenpeace 2017), 5. (Browne et al. The 80 million workers in the fashion supply chain are overwhelmingly women, but the majority of retailers show no little concern with maintaining gender equality in the workplace. It is commonly known that fast fashion production facilities are located in countries that are referred to as emerging or developing markets. We’ve broken them down into subcategories for your reading pleasure. H&M announces store closures amid rise in fast fashion competitors like Kmart and Big W . (Choice 2014), 33. As much as the latter might be technically “organic”, the unsustainable production process often diminishes that statement. Some fast fashion retailers have introduced recycling programs that give customers a store discount in exchange for their old clothing. So whether you’re writing a report on the global fashion industry, completing a fashion-related assignment for school or just interested to learn more about fast fashion, here are 69 facts and statistics about fast fashion that will shock you… and hopefully inspire you towards ethical shopping and sustainable fashion consumption. The most well known proof of this is the collapse of the Dhaka garment factory in 2013 that took the lives of 1,134 people and left around 2,500 injured. In reality, little to no retailers focus on making production transparent and eco-friendly. Fixing your clothes instead of throwing them away can make an incredible contribution to the reduction in global pollution. Americans consume nearly 20 billion garments a year, equivalent to 62 garments each. Fashion has a huge impact on people and the planet, and fast fashion owns a large and growing share of the problem. By 2040, over 95% of all purchases will be made online. 47. Jennifer is also the founder of The Social Copywriter, a digital agency harnessing the power of copywriting and content marketing to help mindful businesses reach more people. Transparency is a key precondition for industry action to eliminate human rights violations, treat workers and communities with respect and eliminate or reduce pollution and unsustainable resource use. There is also a problem with fabrics that brands claim as natural and organic. (Julian Cribb ‘The Coming Famine‘ 2010). This equates to around 1.7 billion items of clothing not been worn for at least a year. Fast fashion factories are often dangerous for workers. Researchers anticipate the industry’s water consumption will increase by 50% by 2030 as cotton producers are located in countries suffering water stress, such as China and India. Here Are 5 Things to Keep in Mind as You Begin Your Sustainable Lifestyle Journey - Eco Warrior Princess, How to Be A Skeptical Shopper: A Primer on Identifying Greenwashing, Beyond America: 7 Podcasts to Learn More About World Politics and Global Affairs, Why You Need to Make Local Politics A Part Of Your Everyday Life, 9 Eco-Friendly & Ethical Sports Bras & Crop Top Styles For Fitness Lovers, Sustainable Textiles Spotlight: The Truth Behind Bamboo Fabric, Regenerative Sustainability: The New Frontier in the Sustainability Movement. Life in a world where our wardrobes can be upgraded with a couple of new pieces for the price of breakfast makes us neglect the terrible reality of fast fashion. The volume of water consumed by the global fashion industry is 79 billion cubic meters equivalent to 32 million Olympic-size swimming pools. 22. By now it’s probably easy to guess that the conventional cotton fabric most often used in the fast fashion industry is made unethically. Fast fashion produces 20% of global wastewater, contaminating rivers, oceans, drinking water and soil. The 2020 Fashion Transparency Index found that only 5 of the 250 large brands surveyed (2%) “publish a time-bound, measurable roadmap or strategy for how they will achieve a living wage for all workers across their supply chains”. The fashion industry’s operating model is exacerbating the problem by stepping up the pace of design and production. If the industry doesn’t change, and it’s fashion business as usual, the apparel industry’s climate impact is expected to increase 49% by 2030. 4% of what Australians spend on clothing goes to the wages of workers in garment factories across the globe. Australians throw out 6 tonnes or 6,000 kgs of clothing textiles every 10 minutes (War On Waste 2017), 61. The cost barriers have also been removed, with factories producing cheaper designer imitations that flood the market within days of the collections being launched at major fashion shows. By thinking of the garments we wear as short term tools rather than long term investments, we contribute to wasteful consumption patterns that inevitably lead us towards drastic climate change. 21% of Australians estimate that they own over 100 garments (excluding underwear or accessories). Fast Fashion Pollution Statistics: Fast fashion emits 1.2 billion tons of CO2 per year, more than air travel and shipping combined. The fast fashion industry is one of the most polluting in the world and responsible for many social and environmental problems. UK disposes of 350,000 tonnes (£140 million worth) of clothing in landfills every year. The average Canadian throws 32 kilograms of textiles into landfills each year. “Fast fashion lures us into buying more clothes than we need,” explains Lucy Seigle, a journalist specialising in environmental issues. The LA Fashion District is the west coast hub of the apparel industry. (WRAP 2011), 12. - Actualités et Infos en direct au Cameroun et dans le Monde. (YouGov 2017), 63. But their sales techniques are having a drastic impact on consumer behaviour around the world. (WRAP 2011), 15. Collection launches are no longer seasonal; the replacement of clothing inventories has become much more frequent. By compressing production cycles and turning out up-to-the-minute designs, these businesses have enabled shoppers not only to expand their wardrobes but also to refresh them quickly. Where does your clothing go when it’s not needed anymore? The most successful fast fashion brands use influencers and other ploys to push trend driven items at ridiculously low prices, all while producing new clothing collections as often as every two weeks. Fast fashion retailers have made their name by giving us a chance to buy cheaply made pieces that look like designer clothes for next to nothing. (WRAP 2011), 13. (Ellen MacArthur Foundation 2017). Then please support Eco Warrior Princess on Patreon! (Alternatives Journal 2015), 57. Make sure to share it on social! This type of index is available for most storage engines, such as InnoDB and MyISAM. In the UK, the estimated average lifetime for a garment of clothing is 2.2 years, or just under two years and three months. A glut of second hand clothing swamping the market is depressing prices for used textiles. 19. (EPA), 56. By 2030, it is predicted that the fashion industry will use 35% more land for cotton, forest for cellulose fibres, and grassland for livestock. (Ellen MacArthur Foundation 2017). Buying new clothes without thinking twice is not only budget-unfriendly, but also unsustainable. 41% of Australian have thrown unwanted clothes straight in the bin. One in six millennials (16%) aged between 16-34 say they generally keep their clothes for under two years before throwing them away. 20. Société Droits réservés. Fast fashion definition is - an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers —usually hyphenated when used before another noun. (WRAP 2011), 60. (Quantis 2018), 6. Fast fashion is "an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers." Statistically, tonnes of fast fashion items are being thrown away every year. 51. (. Americans throw away a total of 14 million tonnes of textiles each year. Although the cultivation area of cotton covers only 3% of the planet’s agricultural land, its production consumes an estimated 16% of all insecticides and 7% of all herbicides. (Textile Beat 2016), 11. The carbon emissions generated by the clothing of the average UK household is equivalent to driving an average modern car 6,000 miles. We rarely think about where our clothes go when we don’t need them anymore. It takes about 10,000 litres of water to produce enough cotton for a pair of jeans. (McKinsey 2016), 27. 30% of clothing in the average UK wardrobe has not been worn in the past year or so. Of the 2,400 substances used in clothing manufacturing, researchers found that approximately 30% of the identified substances posed a risk to human health. This list also contains affiliate links. Fast fashion is growing, well… fast. 1.4 quadrillion microfibres are estimated to be in the ocean as a result of laundering clothes. The main goal of fast fashion giants is all about lowering production costs. One kilogram of clothing over its entire life cycle creates 11 kilograms of greenhouse gases. Eventually, every problem of fast fashion comes back around to the overall lack of transparency. The high cost of a large fashion industry in countries like India, Bangladesh, Pakistan, Cambodia and many more is the impact on the local environment and workers’ rights violations. Polyester production emitted about 706 billion kg (1.5 trillion pounds) of greenhouse gases in 2015 equivalent of the annual emissions of 185 coal-fired power plants. Clothing production doubled from 2000 to 2014. Whether buying the latest trends to stock boutiques and shops, or finding the perfect materials to bring visions to life, this nexus of apparel, florals, textiles and décor is truly a place to be inspired. The total level of fashion waste is expected to be 148 million tons by 2030—equivalent to annual waste of 17.5 kg per capita across the planet. (Global Fashion Agenda 2017), 32. Clothing has become more readily available than ever, triggering our consumer behaviors to change for the worse. So, the exact opposite of what we want! 28. How to use fast fashion in a sentence. As the industry of fast fashion grows, our ideas on what is fresh and socially acceptable to wear also face a massive transformation. Jennifer Nini is a writer, activist and the founding editor of Eco Warrior Princess. (Fairtrade 2017), 37. (Lenzing 2017), 34. (Ellen MacArthur Foundation 2017), 39. (Global Fashion Agenda 2017), 24. In the end, it all comes to the way we treat our clothes. (Ellen MacArthur Foundation 2017). Garment manufacturing accounts for 20% of global industrial water pollution. Approximately 8,000 synthetic chemicals are used throughout the world to turn raw materials into textiles. Never miss our posts. Western Europeans consume 22kg of new textiles each. By keeping water usage numbers secret, fashion giants leave the space for using open-loop cycles and polluting the environment with toxic water used during production. In 2019, retail ecommerce sales throughout the world amounted to $3.53 trillion. Over the last couple of decades the production process has accelerated, fuelled by globalisation, industry competition, technology and customers’ obsession with “I gotta have it now” instant gratification mentality. If you make a purchase using a link we may receive a commission. (McKinsey 2016), 40. Eco Warrior Princess uses affiliate links. Read CNN's Hurricane Statistics Fast Facts and learn information about the deadliest and costliest tropical storms, tropical depressions and hurricanes. Check out the top marketing in fashion statistics to see what strategies are propelling brands in 2021 and beyond. 2021’s Online Sales Statistics You Need to Know. (Global Fashion Agenda 2017), 42. One way to combat the huge amounts of waste generated by these fabrics is to invest in clothes made from recycled plastic. On average a person consumes 11.4kg of apparel each year. Marketing can make or break the success of a brand’s campaign or product launch. When she's not perfecting a sentence or coaching business clients, you will find her at her certified organic farm reconnecting with nature. Thankfully for us conscious consumers, there are countless brands doing their bit to transform the fashion industry for the better. However, the statistics paint a different picture: the Fast Fashion market is booming, which begs the question - why is this kind of clothing still so popular among consumers despite high-profile negative press? 57% of Australians dispose of clothes because they no longer fit. 30% of Australians have thrown away more than ten items of clothing in the past year. The fashion world can be sceptical when it comes to shouting about important causes, especially considering relating issues like the environment and sustainability. (Global Fashion Agenda 2017), 31. But this need to stay ‘on trend’ is having an impact on the environment and society at large. Looking for alternative, more sustainable fabric options, is integral for improving the impact of the fashion industry. The resulting polyester AKA plastic-based materials also introduce the increasingly worrying issue of microfibres …: As terrifying as it sounds, well over half of fabrics that are used by fast fashion brands are actually made out of petrochemicals. 52. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Don’t be fooled by baby steps like recycling and conscious collections, which may be no more than greenwashing. Fast fashion retailers employ thousands of people from Bangladesh, India, China, Indonesia, and other developing nations as a cheap workforce. 29. She wants to employ all of her writing strengths to help people and businesses create good quality content. The following statistics, published by the UNEP and the Ellen MacArthur Foundation, ... Fast fashion. Anyway, enough about that, let’s get on with delivering you some cold hard facts. (EJF), 43. It is usually characterised by high volume, low margin, fast-paced, cheap and disposable items. B B-tree. The same fast fashion retailers sourcing from Leicester are also selling clothes so cheaply that they are being treated as single use items. Use our Directory to search more than 2,000 brands. For more information, click here. Furthermore, given the speed at which designs are being produced, no longer are fashion collections limited to four seasons; new fashion collections are introduced each week, with some mainstream retail stores receiving fresh products daily. Some of the main sources of carbon emissions along fashion supply chains are things like pumping water to irrigate crops (like cotton), the harvesting machinery, general transport, and those pesky oil-based pesticides—all of which are inevitably increased in the notoriously overproducing world of fast fashion. The structure is kept sorted at all times, enabling fast lookup for exact matches (equals operator) and ranges (for example, greater than, less than, and BETWEEN operators). But, offering discounts does act as a stimulus to drive more sales …. Fast fashion retailers save billions of dollars by locating their factories in emerging countries. 72% of women shop online as compared to 68% of men. (World Resources Institute 2017). In 2017, however, Jigsaw decided to break the mould, basing its print, social, and digital marketing campaign around the importance of immigration in fashion. In particular, it changes our perception of the lifespan of the garments we buy, and tries to convince us that outfit repeating is a faux pas, when we know it’s a sustainability must do. Statistics are used to sell products, elicit support for a candidate, or get us to ‘Like’ things. Wear the change you want to see. You should be suspicious of any brand that is not prepared to fully account for where and how it makes the clothes it wants you to buy. 61% of online shoppers go for fashion products. (WRAP 2011), 7. (Greenpeace 2017), 41. Not only do these people have to work exhausting hours, but the payment they get is far from fair. In Pakistan’s garment sector, 87% of women are paid less than the minimum wage. The clothing produced each year equates to 14 items of clothing for every person on earth. 18. Eco Warrior Princess. 75% of Australians have thrown clothes away at some point in the past year. UK disposes of 350,000 tonnes of clothing in landfills every year. (Global Fashion Agenda 2017), 45. Sign up for our weekly newsletter and receive our free sustainable lifestyle guide. (Textile Beat 2016), 10. (ABS), 58. Water-thirsty plant cotton linked to water depletion, accounts for 30% of all textile fibre consumption. Once you know that over half of fast fashion employees don’t even get a living wage, the overall mistreatment of these workers doesn’t sound like breaking news. (YouGov 2017), 67. (World Resources Institute 2017). Find her on LinkedIn and Medium. Shockingly, over one quarter of the world’s pesticides are being used to grow this conventional cotton. 24% of Australians aged 16-34 throw away clothes because they are ‘bored’ of wearing them. More than 50% of the emissions from clothing production comes from three phases: dyeing and finishing (36%), yarn preparation (28%) and fibre production (15%). In Australia, 92% of clothes sold in Australia are imported. (WRAP 2011), 16. We may earn a commission on sales made using our offer codes or affiliate links. (Greenpeace 2017), 59. By thinking of the garments we wear as short term tools rather than long term investments, we contribute to wasteful consumption patterns that inevitably lead us towards drastic climate change. The fashion industry’s CO2 emissions are projected to increase to nearly 2.8 billion tons per year by 2030— equivalent to the emissions of 230 million passenger vehicles driven for a year. A tree data structure that is popular for use in database indexes. Cotton is one of the most commonly used fabrics when it comes to the fast fashion industry. In 2010, after studying Fashion Business, she launched Eco Warrior Princess to explore her interests in fashion, politics, social justice and sustainability. (Elizabeth Cline, ‘Overdressed’ 2012), 17. Of the total fibre input used for clothing, 87% is landfilled or incinerated costing $100 billion annually. In the past 15 years, the average number of times a garment is worn before it ceases to be used has decreased by 36%. 2. Nearly half of UK adults put tossed some clothing in the bin in the last 12 months. When she’s not in front of the screen, she reads, relishes traditional food, practices yoga, travels, and enjoys life! The idea is that speedy mass production combined with cheap labor will make clothes cheaper for those buying them, thus allowing these fast fashion trends to maintain economic success. (YouGov 2017), 69. 54. Fashion consumption is expected to grow, with sales of clothing projected to rise to $2.1 trillion by 2025. (Greenpeace 2017). (McKinsey 2016), 26. With over 2,000 wholesale businesses, the Fashion District is a creative hub that’s always happening. (Global Fashion Agenda 2017), 46. (YouGov 2017), 66. (YouGov 2017), 65. The global apparel and footwear industry accounts for 8% of the world’s greenhouse gas emissions releasing four metric gigatonnes of CO2 into the atmosphere. Speaking of the sustainability aspect, it’s also essential to know how brands avoid or dispose of waste products in the production process. (YouGov 2017), 68. Sustainable fashion cannot exist without transparency. This is not only due to customers getting rid of their wardrobe items, but also due to retail stores. (Global Fashion Agenda 2017), 4. Nearly three-fifths or 60% of all clothing produced ends up in incinerators or landfills within a year of being made. Copyright © 2010-2018. As we’ve seen, most* fast fashion corporations locate their production facilities in emerging countries.
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